COMPANIES I WORKED FOR:
AIRBNB, Los Angeles
Creative Marketing Leader
NETFLIX, LOS ANGELES
Freelance Executive Producer Producer
FACEBOOK, Menlo Park
Freelance Producer & Program Manager Lead
IMPOSSIBLE™ FOODS, Los Angeles
Creative Executive Producer
HUSTLE-R/GA, Los Angeles
Sr Integrated Producer
Clients: Quaker, Twitter / Pitches: ESPN, Amazon Alexa, Beats By Dre
ADIDAS, Amsterdam
Freelance Sr Creative Producer
72 and Sunny, Amsterdam
Freelance Interactive Producer
Client: Google
CODE d'AZUR, Amsterdam
Freelance Digital & Content Producer
Client: Tele2
ACHTUNG!, Amsterdam
Freelance Interactive Producer
Clients: War Child, 3FM radio, Volkswagen
AKQA, Amsterdam
Freelance Interactive Project Manager
Client: Hermés
CALVIN KLEIN, Amsterdam
Freelance Sr Creative Producer
B-REEL, Los Angeles
Freelance Sr Producer
Client: Google
Wieden + Kennedy, Amsterdam
Freelance Interactive Producer
Client: Milka
BANNERBOY, Amsterdam
Freelance Digital Producer
Clients: Wieden + Kennedy, 180 Amsterdam, Tribal & DDB Amsterdam, Adidas, Under Armour
Hi!
I’m a seasoned Marketing Lead and Executive Producer with love for synthesizing and building campaigns across storytelling, videos, photography, digital experiences and websites. My objective is to balance creative and business with my ability to launch initiatives on time, budget, and strategy while facilitating the creative process by delivering world-class creative work.
Strategic oriented and experienced in building and scaling teams, with a passion for coaching and mentoring team members to hit personal development goals and contribute to bigger teams.
Through the years, I’ve built up strong experience on the following core tasks:
Detailed production schedules, budgeting and project resource plans.
Vendor management and relationship building.
Experienced in creating year retainers, SOW’s and risk reports
Experienced in running pitches, creating RFP’s and project estimates
Solid understanding of media plans and their execution
Coaching and mentorship to junior team members
Strong background and firm understanding of digital strategy, social media strategy and content management.
Rolling out processes and scalable programs for excellent cross-boarder collaboration.
Ability to explain technical details in simple words to clients, brand & account managers.
Reach out at alexandra.psalti@gmail.com or connect with me on: