"Ultraboost X Berlin Marathon Competition", Adidas

Ultraboost X is the new running shoe designed especially for women. As part of its promotion, Adidas has organised a competition for winning a full Marathon experience including preparation and running starts for the Berlin marathon.

The Brief: Create a website campaign to promote the competition and acquire new leads.

As Senior Integrated Producer, I was responsible for:
- website production
- organising the team and leading the creatives and developers
- display ads production
- social media assets production
- planning, budgets and resourcing
- client management