"TV Light" for Tele2

Tele2 has a new service that offers only the most popular tv-channels in a lower price than the standard tv-subscription.

Brief: Come up with a campaign website where we could inform existing clients and prospects about Tele2's new service in a fun way. 

Concept/Project: We created a campaign that shows how big the offer of tv-channels is through animated GIF's. With the use of a remote control, users could switch off anything you didn't like to watch. At the end of the game, Tele2 could advice you which tv-package would fit you the best based on the channels you switched off.

As interactive producer, I was responsible for: 
- production of the activation campaign website
- production of content videos for launching the campaign
- production of social media advertisements for Facebook, Twitter, xbox
- production of the digital display ads including standard, rich media and YouTube masters
- client relationship management
- planning, budgets and monitoring deadlines
- managing the technical team consisting of front and back-end developers
- managing the creative team consisting of designers, an art director and a copywriter
 

Agency:    Code d'Azur
Client:       Tele2

Campaign Website Showreel