"Crazy Faces" Integrated Campaign

Interactive game using facial recognition embedded on a campaign website. A separate version of the game was installed 2 photo-booths, placed in Amsterdam and Palestine. During a 2 days event, the kids in both cities could play against each other real-time. Purpose was to imitate the best possible the emotions drawn by the animations. Based on facial recognition software, we could recognize if the right emotions were imitated and in which speed. Buzz around the campaign was mostly created by sharing digital polaroids of the participants through social media.

Agency: Achtung!
Client: War Child & Right To Play
Production Company: Superhero Cheesecake

The campaign site won the FWA SOTD on 8th June 2014.

Created a campaign that shows how big the offer of tv-channels is through animated GIF's. With the use of a remote control, users could switch off anything they didn't like to watch. At the end of the game, Tele2 could advice you which tv-package would fit you the best based on the channels you switched off and the ones you kept.

Agency: Code d'Azur
Client: Tele2

We have collaborated with known influencers based in London and helped them produce their own content (videos, photo reportages, poems, art). Their brief was to create content that sends a personal message to someone special to them. The content has been shared through social media platforms and reached thousands Londoners, encouraging them to do the same by sending a message to someone special through the #wemakehappy digital campaign. All messages written became a part of an artful colourful balloon installation on London's South Bank.

The #wemakehappy campaign consists of an interactive digital experience, online films, an integrated social media strategy, social content assets, influencers management and seeding, and big event on South Bank in a form of an artistic installation.

Website

1st phase = Campaign Introduction:
online film for introduction to the campaign + influencers content + interactive form for sending your message
2nd phase = Event Introduction:
online film for enthusiasm Londoners to visit the event + statistics of participants and content of messages sent influencers content + interactive form for sending your message

Social media assets & promoted ads

Ultraboost X Berlin Marathon Competition

Ultraboost X is the new running shoe designed especially for women. As part of its promotion, Adidas has organized a competition for winning a full Marathon experience including preparation and running starts for the Berlin marathon.

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All Day app launch in US

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Campaign website to support the launch of the All Day app.
The campaign had 2 phases:
pre-launch phase: the audience could sign up to receive a notification when the app will be available
launch phase: content and updates about the app once it is available.

3FM Radio Awards, Interactive campaign

3FM is the biggest radio station in the Netherlands. Every year 3FM organizes an award competition where the public chooses their favorite artist through an online voting system on the campaign website. We celebrated the 10 years of 3FM Awards and its the nominees with the help of the Calligraffiti artist Niels Shoe Meulman. All artists' names have been written uniquely. The artwork was used on the campaign and on posters.

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