IMPOSSIBLE™

IMPOSSIBLE™ is a food-tech company that aims to eliminate any animal involvement in our food chain by 2035. As a vegetarian myself, it has been an amazing opportunity to contribute to this mission.

I’ve produced a hip-hop concert in Detroit with Wu-Tang, Dej Loaf and Royce da 5’9” for the launch of the Impossible Slider during the Impossible x White Castle partnership and a FB live stream event for the launch of our “Mission Earth” campaign in NY. Additionally, I’ve produced campaign photoshoots and video shoots.