All Day app launch in US, Adidas

Adidas is launching a new app called All Day!!  The app offers all-around fitness with daily challenges, nutrition goals, workout tips and tips for good rest.  

The brief: Create a digital campaign to support the launch of the All Day app.

The concept/project: The website campaign has 2 phases. The pre-launch phase where the audience could sign up to receive a notification when the app will be available and the launch phase with all updates around the app once it is available.  

As Senior Integrated Producer, I was responsible for:
- website production, including email confirmations, Facebook ads & display ads
- online film & photography production
- budgets, planning and resourcing
- client management

Pre-launch campaign link: all day app

Launch campaign link: Not available yet

Website