3FM Radio Awards, Interactive campaign
3FM is the biggest radio station in the Netherlands. Every year 3FM organises an award competition where the public chooses their favourite artist through an online voting system.
Brief: Come up with a concept to celebrate the 10 years of 3FM Awards and its the nominees.
Project: We came up with the idea of "Golden Celebration". With the help of the Calligraffiti artist Niels Shoe Meulman, all artists' names have been written uniquely.
As Interactive producer at Achtung!, I was responsible for:
- production of the digital assets for the online website
- production of the digital assets for the social media presence of each artist in Facebook, Spotify and Twitter
- production of the print campaign, including posters and invitations
- client relationship management
- planning, budgets and managing deadlines
- the art buying process related to the art work made by Niels Shoe Meulman
Here below there are some examples of the digital assets produced and the voting website.
Agency: Achtung!
Client: 3FM Radio
Website design
